The Madison Square Garden Company (MSG) has named Johnson Controls as its official fire protection partner.

The partnership covers the 20,789-capacity multi-purpose Madison Square Garden and the Hulu Theatre at MSG.

The deal extends upon a three-year project in which Johnson Controls implemented state-of-the-art fire alarm and security systems to help protect the arena and its occupants.

Under the agreement, the company will benefit from premier brand integration and exposure throughout The Garden, including venue signage and commercial spots on Madison Square Garden’s iconic 7th Avenue marquee. Its branding will also feature throughout MSG’s escalator towers and on IPTV screen rotations inside the arena.

Johnson Controls will become an official member of MSG’s ‘Bridge-to-Business Council,’ which is comprised of select MSG partners, and is geared toward facilitating business-to-business opportunities between one another.

Lisa Roy, vice-president of commercial sales, building solutions North America, Johnson Controls, said: “Our role as The Garden’s official and exclusive fire protection partner underscores our commitment to providing a smart, safe and connected environment for the world-class arena. It’s an honour to be a part of an ecosystem of partners supporting Madison Square Garden and future innovation.”

Image: Miguel Mendez