Appointments round-up: Mercedes-Benz Stadium, Accesso, SeatGeek and more

This week saw AMB Sports and Entertainment (AMBSE) appoint Dietmar Exler as senior vice-president and chief operating officer to oversee operations at Mercedes-Benz Stadium.

Exler will oversee areas such as fan experience, food and beverages, private events, security and retail at the 71,000-seat stadium (pictured), which is the home of NFL American football team the Atlanta Falcons and Major League Soccer franchise Atlanta United.

Exler most recently served as chief executive of Mercedes-Benz USA. He will begin his new role with AMBSE in July and will report to company president Rich McKay.

AMBSE has also appointed Greg Beadles as executive vice-president and chief administrative and financial officer on a permanent basis. Beadles had been serving a dual role of chief operating officer and interim chief financial officer.

In his new role, Beadles will oversee finance, business strategy, IT, data and analytics, and facilities and logistics for AMBSE.

Morgan Shaw Parker has also been promoted to vice-president and chief marketing officer for AMBSE, overseeing all brand marketing, media group and creative design functions for the Falcons and Mercedes-Benz Stadium.

Accesso, a technology solutions provider for attractions and venues worldwide, has today (Friday) appointed John Guilfoy as its chief operating officer. In this newly created role, Guilfoy will be responsible for leading the day-to-day operations of the company and continuing to drive growth, innovation and customer success in accesso’s expanding portfolio of solutions and clients. He will report to accesso CEO, Paul Noland, and will work to advance the organisation’s strategic priorities, as well as align the product, customer operations and support teams across the business.

Guilfoy brings more than 23 years of experience in the travel, technology and financial services sectors. From 2011 until he joined accesso, Guilfoy served in various senior executive roles at TravelClick, an eCommerce Software-as-a-Solution (SaaS) provider to hotels.

Miles Leonard has joined the team behind the new 16,000-capacity YTL Arena in the English city of Bristol. Leonard is the former chairman of Warner/Parlophone Records and will join the YTL Arena team in an advisory role.

Leonard joins the team following the recent announcement that Grimshaw Architects and Manica Architecture will be the design team that will deliver the arena project.

Mobile ticketing platform SeatGeek has hired Charlie Sefi as managing director for EMEA entertainment at SeatGeek Enterprise. Sefi will manage, lead and grow SeatGeek’s primary ticketing business to reach fans around the world.

Sefi will be based in SeatGeek’s London office and will direct the sales, implementation and support teams across SeatGeek Enterprise’s UK and European clients. SeatGeek Enterprise is the company’s primary ticketing platform.

Andrew Dreskin is to depart Eventbrite’s board and leave his position as president of its music division.

Dreskin will remain an advisor to the San Francisco-based ticketing group. Head to our sister site TheTicketingBusiness.com for the full story.

Golf’s European Tour has announced Tom Phillips as head of the organisation in the Middle East. He will be responsible for developing the Tour’s tournament programme in the region and will begin the role on July 1.

Do you have news of an appointment that we should know about? Get in touch by emailing news.editor@thestadiumbusiness.com and we’ll include it in our next round-up.

Image: Mercedes-Benz Stadium