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Orlando City SC lands stadium sponsor

Major League Soccer (MLS) franchise Orlando City SC has ended its search for a stadium naming rights partner by agreeing a deal with timeshare and vacation rental company Exploria Resorts.

Terms of the deal with the Florida-based firm were not disclosed, but it takes effect immediately, renaming the club’s home from Orlando City Stadium to Exploria Stadium. Orlando City entered MLS in 2015 as an expansion team, moving into its privately-financed 25,500-seat home in March 2017.

The club has since been seeking a naming rights partner for the venue, which also hosts Orlando Pride of the National Women’s Soccer League (NWSL), with the Exploria deal naming the company the official timeshare/vacation club of the two teams.

“As a club based in the most visited city in the world, and one that has fans who support our teams around the globe, we are excited to partner with a Central Florida-based company that provides world-class travel and hospitality experiences to its visitors,” Orlando City SC CEO Alex Leitão said. “We are looking forward to creating memorable experiences for our fans both at Exploria Resorts and here at Exploria Stadium.”

Through the newly-established partnership, Orlando City and Exploria Resorts will regularly join forces to give back to the Greater Orlando area, including support for the Orlando City Foundation’s annual and grassroots events.

President and CEO of Exploria Resorts, Thomas Morris, said: “Exploria Stadium represents a unique opportunity to introduce our brand to sport and travel enthusiasts not only in Central Florida but throughout the U.S. and the world. We look forward to this long-term partnership with Orlando City while providing exciting vacation opportunities to its fans and players.”