British baseball fans can look forward to the most authentic of American cuisine experiences as they are offered a two-foot long hot dog at this month’s New York Yankees game at the London Stadium.
Delaware North is the catering provider at the former Olympic Stadium under a long-term deal, and the US-headquartered company will be bringing some of its trademark offerings from its home market to East London for the Major League Baseball (MLB) overseas game between the Yankees and the Boston Red Sox on June 29-30.
The giant ‘Boomstick’ all-beef hot dog – which was invented in 2012 by Delaware North chef Chris Vasquez, who will be in the UK for the event – is now considered a staple of the MLB experience across the US. Named after the bat used by Texas Rangers slugger Nelson Cruz, the ‘Boomstick’ hot dog is smothered in chili, nacho cheese, jalapenos and caramelised onions, all on top of a massive potato bun.
According to the Food Service Equipment website, the firm will also be bringing staff from the US to train their UK colleagues in the art of selling snacks to seated spectators.
Delaware North signed a 25-year deal with London Stadium in 2016 to take responsibility for event-day hospitality catering, the general admission food and beverage offer, and the marketing and management of non-event-day conferences and functions. Delaware North, based in Buffalo, New York, is also responsible for the marketing, sales and delivery of all tours of London Stadium.
In its most recent financial results for the year to December 2017, Delaware North reported EBITDA of £1.35m having seen turnover rise £15m to £85.5m in its first full year at the London Stadium, the home of the Premier League’s West Ham United.
The American-owned company also delivers catering and hospitality services at Wembley Stadium and a number of UK football arenas, including Arsenal’s Emirates Stadium.
Image: Delaware North
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