Stateside Foods has been announced as the new naming-rights partner of the 6,000-seat Bolton Arena.

The three-year deal commences today (Monday). Stateside Foods has been a partner of the arena since 2013, with the venue having staged a number of the company’s events.

As part of the new agreement, Stateside Foods will benefit from branding across internal and external locations at the arena from mid-July. The partnership will also be promoted across digital platforms.

Stateside Foods employees and their families are also entitled to a fully-funded gym membership as part of the deal.

John Ashley, head of commercial at Bolton Arena, said: “The partnership with Stateside Foods has developed over the past six years. By increasing their sponsorship to become the new naming rights partner, this demonstrates the benefits of our working relationship.

“Stateside Foods are one of the largest employers in the local area and we aim to assist them to enhance their brand awareness. With over one million visitors every year, the arena is the ideal platform for Stateside Foods to reach the local community.”

Bolton Arena opened in 2001 and hosted events during Manchester’s staging of the Commonwealth Games the following year. The venue has also hosted Davis Cup tennis matches in the past.

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