English League Two football club Bradford City has agreed a three-year stadium naming rights deal with Utilita Energy.
The contract with the energy provider will commence with the forthcoming 2019-20 season and run through to the end of the 2021-22 campaign.
Bradford’s Valley Parade, which has a capacity of around 25,000, will be renamed the Utilita Energy Stadium under the deal. The facility was previously known as the Northern Commercials Stadium under its last naming rights deal.
Utilita’s customer base has almost quadrupled in the last four years, with around 750,000 customers now powered by one of the UK’s fastest-growing energy suppliers.
During this time, Utilita has partnered with more than 20 football clubs, while also supplying energy to a number of stadia, including Ibrox, home of Scottish Premiership club Rangers; as well as Selhurst Park and Villa Park, which house Premier League duo Crystal Palace and Aston Villa.
Utilita’s director of marketing and communications, Jem Maidment, said: “Bradford is a thriving city in the heart of West Yorkshire – the communities, the cultures and the history of this city is something we want to be a part of and by partnering with such a great club, we will aim to be a big part of the city’s future moving forward.”
Image: Bradford City