Sponsorship Archives

Everton brings in Elevate to market new stadium

Everton has appointed Elevate Sports Ventures to support the delivery of the commercial strategy for its new waterfront stadium, including naming rights.

Vodafone seeks to make Principality Stadium a benchmark for connectivity

Vodafone has agreed a multi-year deal with the Welsh Rugby Union which will seek to make Principality Stadium the most connected stadium in the world.

SECU replaces Capital One as Maryland Stadium naming rights partner

The University of Maryland has agreed a new naming rights deal with SECU for the venue formerly known as Capital One Field at Maryland Stadium.

TDECU extends stadium backing ahead of UH’s Big 12 switch

TDECU has agreed a 10-year extension to its naming rights deal for the University of Houston’s American football stadium

Vanderbilt Stadium takes on first naming rights partner

Vanderbilt University has agreed a 10-year sponsorship deal with FirstBank marking the first naming rights agreement for its football stadium,…

Naming rights extended for Visit Mallorca Estadi

RCD Mallorca has agreed a one-season extension to its stadium naming rights deal with the Mallorca Tourism Foundation (FMT), which…

ArcelorMittal takes naming rights to new Polish sports complex

The Polish division of steel production giant ArcelorMittal has acquired naming rights to Zagłębiowskiego Parku Sportowego (ZPS), a new sports…

Valley Parade becomes University of Bradford Stadium

English League Two football club Bradford City has agreed an initial four-year deal making the University of Bradford its new…

Adidas enters naming rights market with Paris 2024 venue

German sportswear and equipment manufacturer adidas has formally concluded its first venue naming rights partnership for the new arena being…

Bengals lining up naming rights deal for Paul Brown Stadium

Paul Brown Stadium, one of three NFL venues without a naming rights partner, is set to relinquish this status with…

Atlético’s home becomes Cívitas Metropolitano

Atlético de Madrid has unveiled Cívitas as the new naming rights partner for its stadium, with the real estate developer…

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Wrexham reveals designs for new Kop stand

Dinamo Zagreb unveils plans for new €60m stadium

State Farm Stadium fitted with new Daktronics display ahead of Super Bowl

EngageRM’s omnichannel platform proving a hit with the Milwaukee Bucks

Stade Rennais aims to reduce traffic with carpool app StadiumGO

Five US venues to host ICC T20 World Cup 2024 games

Midway Rising chosen for San Diego’s new arena project

Wrexham agrees deal to purchase Racecourse freehold

Allianz Stadium hit by seating issues

New Chelsea owners planning Stamford Bridge improvements

Revisions approved for Milan stadium project

Inter Miami given green light to start work on new stadium

Tag: Sponsorship