Sponsorship Archives

Tottenham ‘in talks’ with Google over stadium naming rights

English Premier League football club Tottenham Hotspur is reportedly in talks with technology giant Google over a naming-rights deal for…

Sussex Cricket extends stadium sponsorship deal

Motor insurance company 1st Central has agreed a three-year extension to its stadium naming rights deal with Sussex Cricket.

Everton brings in Elevate to market new stadium

Everton has appointed Elevate Sports Ventures to support the delivery of the commercial strategy for its new waterfront stadium, including naming rights.

Vodafone seeks to make Principality Stadium a benchmark for connectivity

Vodafone has agreed a multi-year deal with the Welsh Rugby Union which will seek to make Principality Stadium the most connected stadium in the world.

SECU replaces Capital One as Maryland Stadium naming rights partner

The University of Maryland has agreed a new naming rights deal with SECU for the venue formerly known as Capital One Field at Maryland Stadium.

TDECU extends stadium backing ahead of UH’s Big 12 switch

TDECU has agreed a 10-year extension to its naming rights deal for the University of Houston’s American football stadium

Vanderbilt Stadium takes on first naming rights partner

Vanderbilt University has agreed a 10-year sponsorship deal with FirstBank marking the first naming rights agreement for its football stadium,…

Naming rights extended for Visit Mallorca Estadi

RCD Mallorca has agreed a one-season extension to its stadium naming rights deal with the Mallorca Tourism Foundation (FMT), which…

ArcelorMittal takes naming rights to new Polish sports complex

The Polish division of steel production giant ArcelorMittal has acquired naming rights to Zagłębiowskiego Parku Sportowego (ZPS), a new sports…

Valley Parade becomes University of Bradford Stadium

English League Two football club Bradford City has agreed an initial four-year deal making the University of Bradford its new…

Adidas enters naming rights market with Paris 2024 venue

German sportswear and equipment manufacturer adidas has formally concluded its first venue naming rights partnership for the new arena being…

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Five US venues to host ICC T20 World Cup 2024 games

Wrexham reveals designs for new Kop stand

Fulham delays full opening of new Riverside Stand

Dinamo Zagreb unveils plans for new €60m stadium

Arsenal confirms plans to renovate Emirates Stadium

State Farm Stadium fitted with new Daktronics display ahead of Super Bowl

EngageRM’s omnichannel platform proving a hit with the Milwaukee Bucks

The O2 unveils premium brand Encore

Winners unveiled at TheStadiumBusiness Design & Development Awards 2022

New Chelsea owners planning Stamford Bridge improvements

NBA set for return to Accor Arena in 2023

Rangers reveal Ibrox upgrade plans

Tag: Sponsorship