The Noi Per Firenze association has proposed a €100m (£89.4m/$111.6m) redevelopment of Fiorentina’s Stadio Artemio Franchi that would incorporate the wider Campo di Marte area.
Fiorentina has played at the stadium since it opened in 1931 and efforts to either redevelop the facility or build a new one intensified last month after the Serie A club was taken over by Italian-American businessman Rocco Commisso.
Earlier this month, Mayor of Florence Dario Nardella appointed UEFA vice-president Michele Uva as a special advisor amid ongoing efforts to resolve Fiorentina’s stadium situation. Nardella said in January that a new stadium could be ready by 2023.
Fiorentina had revealed details of a 40,000-seat stadium back in March 2017. At the time it was reported that the stadium would cost around €420m but talks over the project stalled.
The latest vision has been presented by Noi Per Firenze, which seeks to promote the city of Florence as a commercial and tourist destination. Noi Per Firenze has submitted the proposal to the Municipality of Florence, with the organisation having teamed up with architecture firm BCB Progetti on the initiative.
The plans include the restoration of a pedestrian area next to the stadium and the creation of a new underground car park that would house 3,200 vehicles. Italian newspaper La Nazione reported that a new commercial area would also be built, along with a public square, cycle path and gym. The €100m investment would be made over a five-year period.