This week saw Ticketmaster name Kathryn Frederick as its new chief marketing officer.

Frederick (centre of picture) will lead Ticketmaster’s performance marketing, brand, partnership, insights, growth and digital marketing teams.

She will report to Amy Howe, president and chief operating officer of Ticketmaster North America, and lead a centralised marketing team responsible for building new tools and approaches to maximise customer affinity and revenue. Frederick joined Ticketmaster in 2015 and previously served as the company’s senior vice-president of growth and insights.

Ticketmaster has also named David Eisenberg (right of picture) as vice-president of partnership marketing and Andrew Samson (left of picture) as vice-president of brand marketing.

Eisenberg, who previously worked at StubHub, will lead Ticketmaster’s integrated sponsorship strategy and partnership marketing teams that manage relationships with properties such as sports teams and leagues. He will also lead the development of integrated marketing strategy across concerts, sports and theatre.

Samson will lead all Ticketmaster brand activations, campaigns and brand marketing strategy. He previously led brand partnerships at Fox Sports. More information on Ticketmaster’s appointments can be found on our sister site TheTicketingBusiness.com.

The Madison Square Garden Company (MSG) has announced that Kristina Reed has joined as senior vice-president of creative development and strategy.

In this newly-created role, Reed will drive the development of creative content for MSG’s state-of-the-art MSG Sphere venues, using cutting-edge, immersive technology and multi-sensory storytelling to enhance the in-arena experience. MSG announced plans for its Sphere venues in London and Las Vegas last year.

Reed, who will report to MSG president of creative content and production Jennifer Vogt, is an Academy Award-winning producer and creator and most recently served as vice-president of production at Disney Television Animation. She previously spent seven years at Disney Animation Studios, where she served in overlapping roles overseeing production for Tangled and Princess and the Frog, and development for Frozen, Zootopia and Moana.

Everton has confirmed that Jon Woods and Keith Harris will be leaving the Premier League club’s board of directors following a “period of review and strategic planning”.

Harris served as deputy chairman of the club, while Woods was involved at boardroom level. Everton’s statement confirmed that chief executive Denise Barrett-Baxendale will oversee the work of stadium development director Colin Chong and take responsibility for the new stadium project – details of which were announced yesterday (Thursday).

Sasha Ryazantsev will be responsible for finalising the funding for the project. Marcel Brands will continue in his role as director of football, with the club to remain under the leadership of chairman Bill Kenwright and majority shareholder Farhad Moshiri.

Live Nation Entertainment has hired Sally Williams as president of Nashville music and business strategy. She will start the role in September 2019 and report to the company’s president of US concerts, Bob Roux.

Williams will be tasked with driving Live Nation’s overall business and entertainment strategy in Nashville, including venue and client development. She will lead the company’s efforts in programming and marketing concert activity in the greater Nashville market and work with local artists to develop their vision worldwide.

More information on Williams’ new role can be found on TheTicketingBusiness.com.

Spanish football’s LaLiga has appointed Maite Ventura as its new managing director for the Middle East and North Africa.

Ventura will be based in Dubai and will report to LaLiga’s international director Oscar Mayo. Ventura joined LaLiga in 2017 as a delegate for its Dubai office.

Do you have news of an appointment that we should know about? Get in touch by emailing news.editor@thestadiumbusiness.com and we’ll include it in our next round-up.

Image: PRNewswire