Marston’s Beer Company has today (Tuesday) announced a renewal of its sponsorship and supply partnership with Marylebone Cricket Club (MCC), which owns Lord’s.
The new five-year deal extends a partnership that began in 2008. Marston’s serves as the official beer of Lord’s and supplies all ales, beers, lagers, stouts and ciders to every bar at the London stadium, which is often referred to as the ‘Home of Cricket’.
Under the agreement, Marston’s beer brands Pedigree and 61 Deep will feature on draught in every bar at Lord’s and will benefit from in-stadium branding across 28 advertising hoardings. The partnership also includes a number of match tickets to promote the MCC’s links with beer fans.
Simon Barnes, Marston’s free trade sales director, said: “The renewal of our supply and sponsorship agreement for a further five years is testament to the incredible team effort that goes into providing a complete end-to-end service for this special venue. Alongside our extensive portfolio of beers and ciders, we provide bespoke telesales, dray and cellar services.”
Andy Muggleton, assistant secretary of commercial at MCC, added: “Our relationship extends beyond supply, into a wider partnership that MCC & Marston’s leverage through their association with each other, meaning we can continue to deliver exceptional service and experiences for the fans coming to Lord’s.”
Lord’s recently hosted the second Test of the Ashes series between England and Australia, and also staged the final of the 2019 Cricket World Cup, which saw England edge out New Zealand to lift the trophy for the first time.