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Chargers target the elite with premium membership offering at new stadium

NFL American football franchise the Los Angeles Chargers has claimed a first with the launch of a premium membership programme for its new stadium.

Chargers LUX promises suite owners at Los Angeles Stadium at Hollywood Park an experience unlike anything previously offered in professional sports, when the new facility opens in 2020. Chargers LUX will connect suite owners to the Los Angeles lifestyle through exclusive access to best-in-class hospitality, business and entertainment benefits year-round, at no additional cost.

Membership includes access to Spring Place, The Private Suite terminal at LAX airport and a Digital Lifestyle Assistant offered by members club Velocity Black. Additional partners are set to be added to the programme.

“Los Angeles represents a powerful intersection of entertainment, luxury, sports and business,” said the Chargers’ president of business operations, A.G. Spanos. “Our suite owners are at the forefront of these industries, and it’s important for the Chargers to be on the cutting edge as well.

“Their success is our success, and Chargers LUX is a valuable business tool to help them drive powerful connections, professionally and personally, by providing priceless access to the very best that Los Angeles has to offer.”

The Forbes website reports Chargers LUX will initially only be open to 2020 suite owners, who are paying between $97,000 (£78,000/€87,000) to $200,000 for their suite. It is set to develop into a tiered offering able to cater to the rest of the team’s fan base.

Spring Place is a workspace and private membership club in Beverly Hills, whose resident membership is priced at $1,250 per month. Velocity’s invite-only consumer service, which acts as a concierge platform for high-end experiences, travel, dining and accommodation, costs $2,800 per year. The Private Suite at LAX comes with an annual price tag of $4,500.

Joshua Gausman, The Private Suite’s co-founder and COO, said: “The Private Suite at LAX is the first and only of its kind in the United States, and we’ve been called the most exclusive airport terminal in the world. The Chargers are truly elevating what suite ownership means for their fans, and we love being part of that.”

Zia Yusuf, founder and CEO of Velocity, added: “At Velocity, we are building technology that transforms the way we experience the world, and helping our users get the most out of their most precious asset: time. Chargers LUX members can simply request something by messaging in the app, and are guaranteed to be speaking to someone within one minute, 24/7/365.”

American Airlines was last month named as the first partner of the LA Stadium and Entertainment District at Hollywood Park (LASED), with less than a year to go before the complex’s scheduled opening.

The airline will be a founding partner of LASED, as well as the Chargers and fellow NFL team the Los Angeles Rams, which will call LA Stadium home from 2020.

Image: Los Angeles Chargers