The Milwaukee Bucks’ Fiserv Forum has been fitted with Intel True View technology to provide fans with new perspectives of the arena.
The NBA basketball team has partnered with Intel Sports on the initiative, which will provide supporters with 360-degree highlights from Bucks home games during the 2019-20 season.
The technology will enable Bucks fans to experience the arena from new angles and through the eyes of their favourite players. Supporters will also be given the chance to analyse key moments from perspectives that were not previously possible.
Intel’s True View system at Fiserv Forum will be powered by 38 5K HD cameras to capture game action. The experiences will be available to fans both inside the arena and on the television, as well as on Bucks.com and via the team’s social media channels.
Bucks and Fiserv Forum chief technology officer Robert Cordova said: “The Milwaukee Bucks are thrilled to be at the forefront of this exciting technological development with Intel Sports. We are excited to bring the power of Intel True View to Fiserv Forum as we look to constantly evolve to better serve our fans.”
Howard Wright, vice-president of development at Intel Sports, added: “Intel Sports aspires to become an immersive media creation engine for the Bucks.
“To that end, Intel Sports is excited to partner with the Bucks and Fiserv Forum because of their commitment to bring cutting-edge technology and innovation to enhance the fan experience. The installation and production of our Intel True View system inside Fiserv Forum is an audacious step forward on that digital journey with the Bucks. The goal is to digitise and personalise sports as we know it and the Bucks are poised to unleash this digital storytelling for their global fan base.”
The initiative is expected to begin with the Bucks’ first regular-season home game against the Miami Heat on October 26.
The agreement comes after Intel last week signed a similar agreement with Monumental Sports & Entertainment (MSE) to install True View technology at Capital One Arena, home of the NBA’s Washington Wizards.
Image: Milwaukee Bucks
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