Telefónica-owned telecommunications provider Movistar has sealed a naming-rights partnership for a new 15,000-capacity arena that is due to open on November 1 in the Villa Crespo district of Buenos Aires, Argentina.

The deal represents Movistar’s third arena naming-rights partnership in Latin America following similar agreements in Chile and Colombia.

The Movistar Arena will host a variety of shows and entertainment offerings, with singer Norah Jones among the acts to have been lined up to perform.

As part of the deal, Movistar will provide customers with exclusive offers at the arena and will install technology to improve connectivity at the facility.

The length of the sponsorship has not been disclosed, but ASM Global, which operates more than 300 sports, entertainment and convention venues worldwide, will operate the arena, according to La Nacion.

“We are proud to be able to partner with this new concept of shows in Argentina, with the benefits of the innovative model that the company has developed through the O2 Arena in London, and the Movistar Arena in Chile and Colombia, where it combines the best live entertainment with a unique experience for those present, exclusive benefits for Movistar clients and access to the latest technology and connectivity during the shows,” Telefónica Argentina executive president Federico Rava said.

Buenos Aires Arena president Natalia Mouhapé added: “This alliance is a milestone for our company. We are very excited to welcome Movistar as our main sponsor… which will enhance the experience of spectators attending shows at Movistar Arena.”

Image: Movistar Arena