English Championship football club Brentford has named Levy UK as the official food and hospitality partner for its new 17,250-seat stadium, which is due to open next summer.
The catering company has secured a five-year contract to deliver services at the Brentford Community Stadium, which will replace Griffin Park as the club’s home ground when it opens.
Levy UK will place a focus on the local community as part of the agreement, with “fan favourites” to form part of the food and beverage offering. Levy UK will engage with local suppliers and artisan producers to bring local food to the stadium.
Brentford said that a range of new and future-proofed smart technologies will be fitted at the stadium to enhance the fan experience. Digital screens will be rolled out and will be driven by an innovative content management system to create a more seamless retail experience.
Levy UK has also created a range of exclusive packages for the club’s premium seats, while a wide variety of menus will be offered at the stadium’s retail outlets, including plant-based dishes.
The stadium will form part of the Brentford East regeneration project, which will also include the construction of more than 900 new homes, a new purpose-built location for the club’s community sports trust, and a public square with shops and cafes. The stadium will also be the home of Premiership rugby club London Irish.
Brentford chief executive said: “Levy are passionate about providing Brentford FC and London Irish RFC fans and business partners with great food, quality drinks and first-class service at our new home.
“Levy is a company with great experience in our industry and has a proven track record in delivering high quality catering in football and rugby stadiums. We want every aspect of our new home to be first class; with Levy on board I’m confident our match-day offering, whether in our premium lounges or on the concourses, will be second to none.”
Jon Davies, managing director at Levy UK, added: “We’re really excited to be mobilising a cutting-edge foodservice operation at Brentford FC’s new home in partnership with the club. To deliver a truly legendary experience all touch points have been considered and we’ll be rolling out a fan-first approach that will offer a huge variety of choice to every guest.”
The 2019-20 season is Brentford’s last at Griffin Park, its home since 1904.
Image: Brentford FC