49ers claims first with member-inclusive menu

The San Francisco 49ers NFL American football franchise has claimed a first for a sports team by including food and beverage items as a benefit for season ticket holders.

The ‘Member Inclusive Menu’ will debut next season and include more than 15 of Levi’s Stadium’s most popular food and non-alcoholic beverage items. The team will work with hospitality partner Levy and technology and analytics company E15 Group on the menu.

The 49ers hope the menu will simplify the concession experience for its season ticket members. The offer will only be made available to season ticket members and their guests, with single-game and secondary market buyers to continue buying food and beverages on an à la carte basis.

The items that will feature on the menu have been selected based on fan surveys and in-game purchase patterns. The full menu will be released during the offseason but the 49ers confirmed it would include chicken tenders, hot dogs, sausage and hot links, nachos, fries, pretzels, popcorn, peanuts, candies, Pepsi products, Aquafina Water, Peet’s Coffee and hot chocolate.

49ers president Al Guido said: “The development of our Member Inclusive Menu came from our desire to align thousands of pieces of fan feedback with operations, data, and analytics.

“Our fan surveys, and those reflecting the entirety of the NFL, show that the food service experience is a key driver of fan satisfaction. That insight helped lead us to this new model as a way to increase value for our members while providing them with the most seamless concessions experience in all of sports.”

Andy Lansing, president and chief executive of Levy, added: “The idea of ‘inclusive food and beverage’ has the potential to make an enormous impact because it creates value for guests by making it easier for them to access the amenities they want most.

“We’re going to add value and keep the same great quality and flavour fans have come to expect at Levi’s Stadium. We believe this approach will redefine how we think about serving our fans on game day.”

Season ticket members will receive additional details about their personal menu ticketing plan in the coming days. The 49ers’ business strategy and analytics team will continue to survey members and their preferences to finalise the complete menu ahead of the start of next season.

Image: San Francisco 49ers