English Premier League football club Manchester City has sought the assistance of social media influencers to help boost ticket sales at the Etihad Stadium for its UEFA Champions League games against three low-profile opponents.
The Premier League champions have run an ad on marketing platform for influencers Tribe, requesting users with more than 5,000 followers to submit a post to “get across the great atmosphere of the Etihad”.
The club claims that due to being drawn against Dynamo Zagreb, Shakhtar Donetsk and Atalanta, its “core fans are less likely to attend.”
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