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Jerde tasked with re-imagining Rose Bowl

Long-established design firm Jerde has been signed up to spearhead a revamp of the Rose Bowl Stadium in Pasadena, California.

The iconic 90,000-capacity stadium, which opened nearly a century ago in 1922, hosts the annual college American football Rose Bowl Game. The venue hosted the finals of the men’s and women’s FIFA World Cups in 1994 and 1999 respectively, as well as events during the 1984 Olympic Games, five NFL Super Bowls and numerous performances from top musical acts.

Jerde, which recently moved its offices east from the coastal town of Venice to downtown Los Angeles, has been given the task of revisiting a number of issues at the stadium just three years after a $183m (£142m/€166m) renovation programme was completed at the venue.

Few details have been released about the scope of Jerde’s work, although accessibility and parking are thought to be among the priorities.

“We are excited to work with Jerde – one of the world’s most respected names in placemaking and urban planning – whose track record of designing successful sports and entertainment venues around the world is a perfect fit for the Rose Bowl,” said Darryl Dunn, chief executive and general manager of the Rose Bowl Operating Company.

John Simones, Jerde’s chairman and design director, added: “The Rose Bowl Stadium is one of the world’s most storied sporting venues and it is an honour to work with this amazing property. As we work with the Rose Bowl Operating Company, we will look for opportunities to appropriately update the property in ways that make sense for both the Rose Bowl and the surrounding communities.”

Image: Ted Eytan