Allied Esports has named DreamSeat as the official gaming chair of its global flagship esports venue, HyperX Esports Arena Las Vegas.

The New York-based luxury gaming chair manufacturer will supply Esports Arena with 140 Xpression Gaming chairs for player stations, production rooms and staff offices throughout the dedicated esports facility.

Each chair features memory foam pillows, lay-flat recline, 4-D adjustable arms, and DreamSeat’s patented XZipit interchangeable logo panel system, which utilises a hidden zipper to quickly change logos, offering customisation for clients, event partners and sponsors in seconds.

The multiyear agreement between Allied Esports and DreamSeat includes a revenue share opportunity for partner use of the logo panels on an event-by-event basis. DreamSeat will also have a consumer retail presence at the 30,000-square-foot, multilevel HyperX Esports Arena Las Vegas that will allow visitors to purchase various products onsite and online.

“As one of the most well-known esports venues in the world, HyperX Esports Arena Las Vegas has hundreds of thousands of gamers use its chairs each year, whether it’s for major championships, weekly community events or daily walk-up play,” said Jud Hannigan, chief executive of Allied Esports.

“DreamSeat’s innovative solution provides the comfort and support necessary in competitive gaming as well as an opportunity for our partners to engage consumers with a new and impactful touchpoint during their arena experience.”

HyperX Esports Arena Las Vegas opened in March 2018. Allied Esports holds a marketing partnership with Esports Arena to operate the venue.

Esports Arena hosts tournaments featuring games such as Super Smash Bros, Fortnite and League of Legends, among others.

Chandler Suprina, president of DreamSeat. “We have been working with traditional sports franchises for over ten years and have perfected elevating the fan and player experience in regard to all aspects of seating.

“Partnering with HyperX Esports Arena Las Vegas allows us to bring our creative expertise and our state-of-the art Xpression Gaming Chairs into a growing global flagship esports arena.”

Image: Tomás Del Coro