The Sacramento Kings NBA basketball franchise has teamed up with technology giant Intel to launch a new research and development site at Golden 1 Center.
The site will deliver broadcast enhancements during games and the link-up will allow Intel Sports to introduce its cloud-based streaming volumetric video with the Intel True View platform.
The partnership will see the Kings take the lead in testing next-generation immersive, volumetric technology. The Kings will also become the first NBA team to debut content when the technology launches.
Intel True View creates 360-degree views of sporting events, with cameras capturing volumetric data of all the action in multi-perspective 3D. The information captured using the technology will be available for the 2020-21 season and will be showcased on Golden 1 Center’s 4K ultra HD video board, as well as the Kings + Golden 1 Center mobile app.
Vivek Ranadivé, chairman, chief executive and owner of the Kings, said: “We are constantly working to enhance the fan experience and it is an honour to have Golden 1 Center serve as the first Intel R&D site for the NBA.
“Our visions are aligned, as Intel is driving the next wave of innovative technologies and our goal in building the premier sports and entertainment venue was to be the first to convert the entire facility into a giant gaming console. The next generation of True View will allow our dedicated fans to feel like players at the centre of a video game.”
James Carwana, vice-president at Intel Capital and general manager of Intel Sports, added: “The Kings have built the best technology infrastructure in the league, so testing Intel True View capabilities at Golden 1 Center will accelerate the next generation of immersive media experiences for sports.
“We are proud to work with a partner so committed to improving the fan experience and exploring how to continually push the boundaries of technology to enable us to get closer to real time delivery than we previously thought possible.”
Intel Sports has previously partnered with fellow NBA teams the Atlanta Hawks, Milwaukee Bucks, Dallas Mavericks, Indiana Pacers and Washington Wizards.
The Kings use a number of data and immersive video technologies to enhance the in-arena experience and last year partnered with Imagination Park Technologies to deliver augmented reality opportunities for fans.
The Kings have also revealed plans for the NBA’s first blockchain-powered reward programme and in 2014 the team became the first NBA franchise to accept Bitcoin as payment in the arena.
Image: Golden 1 Center