Sacramento Kings has launched a new digital wallet and mobile in-app experience pass designed to boost engagement with season ticket holders at the team’s National Basketball Association (NBA) games.

Royalty Pass, powered by LAVA, has been created to make it easier for season ticket members to take advantage of in-game membership benefits such as discounts for food and beverage, ticket upgrades and special offers throughout the season.

“Royalty Pass is an exciting new program that enables fans to interact with the team and arena through discounts and various upgrades available at their fingertips,” said John Rinehart, Sacramento Kings’ president of business operations.

Read the full story on our sister site, The Ticketing Business…

 

Image: Sacramento Kings/Twitter