Kroenke Sports & Entertainment extends Ticketmaster deal

Kroenke Sports & Entertainment (KSE) has extended its partnership with Ticketmaster to serve all its Denver-based teams and venues.

The long-term deal will provide venue and ticketing technology to Denver Nuggets of the NBA, NHL franchise Colorado Avalanche, MLS team Colorado Rapids and National Lacrosse League club Colorado Mammoth. The deal also covers the Pepsi Center, Dick’s Sporting Goods Park, Paramount Theater and 1STBANK Center venues.

The extension, which follows an initial one-year deal, includes the introduction of Ticketmaster Presence, the digital ticketing and access control platform, to the venues. This move will enable KSE venues to use SafeTix, the Live Nation-owned company’s latest security feature that uses an encrypted barcode that automatically refreshes every few seconds.

Read more about the deal on our sister website, TicketingBusiness.com.