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Daktronics, Stats Perform team up for venue signage venture

US audiovisual systems company Daktronics has agreed a partnership with sports data and analytics giant Stats Perform which will seek to deliver the latest in data visualisations for digital signage, both in and outside sporting venues.

The partnership combines Daktronics’ expertise in large-format LED video displays with Stats Perform’s industry-leading live premium scores and sports insights in an effort to create a more immersive fan engagement offering.

In addition to offering the latest premium live, predictive and analytical match data over scoreboards and digital displays, the two companies will work together to generate new data visualisations on digital signage, helping teams and venue owners maximise their sponsorship activation.

“This partnership allows our two companies to work together to simplify the process for customers we have in common as well as expanding to new customers to deliver on their statistical needs,” said Will Ellerbruch, Daktronics national sales manager. “It’s extremely easy to integrate Stats Perform’s data into our technology. In return, it gives the vital, additional information that fans expect to see at a live sporting event.”

Daktronics and Stats Perform already work with major venues around the world providing live scores, insights and out-of-town scoreboard offerings. Daktronics last month partnered with Austin FC to fit an LED ‘super system’ at the Major League Soccer franchise’s new stadium. Under the new agreement with Stats Perform, in-venue and digital signage providers can now get their data visual offerings directly from Daktronics.

“If you look at any modern sports stadium, the use of digital signage is becoming more prevalent and has become a vital way to keep fans engaged, excited and informed throughout any event,” Stats Perform senior vice-president of global partners and channels, Wayne Ford, said.

“Whether it’s on the main scoreboard, or digital signage elsewhere inside or outside the stadium, effective data visualisations have a way of attracting fan attention, while driving new sponsorship opportunities for the venue. Daktronics and Stats Perform have so much experience in the space and this partnership offers a seamless fit to help us transform large format data visualisations covering the game today.”

Daktronics is part of Stats Perform’s Sports Partners Intelligence Network (SPIN), which connects top technology and consulting partners with Stats Perform’s leading data and SportsTech solutions to develop new offerings for the sports market.

Image: Stats Perform