Independent food service provider BaxterStorey has signed an exclusive catering contract with Scottish Premiership football club Aberdeen.
The deal, which is worth over £6m (€6.6m/$7.8m), will see BaxterStorey provide catering for all match-day hospitality and kiosks at Aberdeen’s Pittodrie stadium. The agreement also covers all non-matchday conferences and events at the stadium.
BaxterStorey, which last year secured the catering contract for Aberdeen’s new training facility at Cormack Park, will replace Sodexo as the club’s stadium catering partner. Sodexo had provided the club’s stadium services for 26 years.
Aberdeen commercial director Rob Wicks said: “We’ve been really impressed with BaxterStorey since they were awarded the contract for Cormack Park and are looking forward to working with them at Pittodrie where they will work with us on an enhanced food and service offering for both matchday hospitality and the kiosks around the ground.
“With all the right ingredients, BaxterStorey is committed to working responsively and flexibly with us to deliver an improved matchday experience which is aligned to our fan engagement strategy.
“They have impressive large event food credentials with experience at various sporting venues and have recently invested in increased resources in Aberdeen. Their focus on and passion for great food with a personal service will be welcomed by our fans and corporates alike.”
BaxterStorey is part of a family of specialist businesses managed by the WSH Group holding company. It operates in nine sporting locations.
BaxterStorey managing director Jeremy Wood added: “We are delighted to be extending our partnership with Aberdeen Football Club and to bring the same energy and enthusiasm to the hospitality offering at Pittodrie.
“With our experience working with elite sporting venues, including Cormack Park and strong partnerships with local Aberdeen suppliers, we look forward to continuing to provide nutritious and delicious dishes prepared by our highly skilled teams for both players and fans.”
Last weekend, Aberdeen welcomed 300 home fans to Pittodrie for its 1-0 win against Kilmarnock. The match, along with Ross County vs Celtic, was selected as a trial event for the return of fans following discussions between government officials and the Scottish Professional Football League (SPFL).
Image: Aberdeen FC