Fan experience to the fore as Cavaliers switch to SeatGeek

The Cleveland Cavaliers have agreed a partnership with SeatGeek that will see the technology platform take over as ticketing provider for all future events at Rocket Mortgage FieldHouse, with the NBA basketball team stating the company’s commitment to putting the fan experience first was key as it seeks to return spectators to the arena for the new season.

As the new ticketing provider for the FieldHouse, SeatGeek will take over ticketing all Cavaliers games, along with those featuring American Hockey League (AHL) team the Cleveland Monsters and NBA 2K outfit Cavs Legion, as well as concerts and other events that come through the venue.

In addition, SeatGeek will ticket all games of the Canton Charge, the Cavaliers’ NBA G League affiliate, at the Canton Civic Center. The Cavaliers and FieldHouse deal marks the mobile-focused ticketing platform’s first major arena partnership in the US, and the company’s second NBA team partner after the New Orleans Pelicans.

Read the full story, and the Cavaliers’ latest thoughts on fan attendance at the FieldHouse, at our sister website TheTicketingBusiness.com.

Image: Cleveland Cavaliers/Rocket Mortgage FieldHouse