The San Diego Padres Major League Baseball team has renewed an agreement with Petco Health and Wellness Company for naming rights to its home stadium, Petco Park.
Under the new agreement, Petco will continue to sponsor the ballpark until the end of the 2027 season. San Diego-based Petco has held naming rights to the venue since it opened in 2004.
Petco will continue to benefit from dynamic signage around the ballpark, with branding to be updated to feature its new logo. The company will continue to partner with the Padres on activations and promotions throughout the season.
Petco is also entering into a unique strategic partnership with Padres players Manny Machado and Fernando Tatis Jr. to explore ways to improve the wellbeing of pets and their owners. The players will work with Petco on social and digital content, as well as other activations centred around Petco’s health and wellness focus.
Petco chairman and chief executive Ron Coughlin said: “The Padres and Petco are both teams with positive momentum, competing at the highest level and with great players putting up great numbers.
“And with our shared commitment to the city of San Diego, this extension generates great value for both Petco and our community. We are excited to continue working closely with the Padres and in partnership with world-class athletes and pet parents like Manny Machado and Fernando Tatis Jr. to improve the lives of pets, pet parents and our more than 26,000 partners.”
Padres chief executive Erik Greupner added: “We are grateful for our long-standing relationship with Petco and are delighted to extend the length of our partnership at a key inflection point of growth for both organisations.
“Throughout the years, the Padres and Petco have collaborated on industry-leading initiatives that showcase our collective focus on innovation and family-friendly entertainment, including fun for the four-legged members of our families. As a locally based company, we are proud to have the Petco name on the number one ballpark in America and home of the San Diego Padres.”
Since Petco Park opened, the Padres have teamed up with Petco on a number of pet-friendly initiatives, including pre-game dog parades around the field and the annual ‘Dog Days of Summer’ and ‘Bark at the Park’ events. In 2016, five semi-private, premium dog-friendly suites opened at the stadium.
Padres fans are set to return to Petco Park when the new season gets underway next month after restrictions on attendance in the state of California were recently lifted. Greupner said that the team “expects” fans to be at the stadium on Opening Day, with priority access to be given to season ticket members.
Image: redlegsfan21/CC BY-SA 2.0/Edited for size
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