English Championship football club Luton Town has announced plans to make Kenilworth Road a cashless venue from next season.
Luton began moving away from cash checkouts with the introduction of card-only tills during the 2019-20 season. The club said the initiative was well received by supporters, with queue times significantly reduced at contactless card machines and cashless tills at catering kiosks.
With fan safety a major priority amid the ongoing COVID-19 pandemic, Luton has decided to eliminate cash payments and make Kenilworth Road a card-only environment. The club hopes the move will drastically improve the money-handling process and minimise COVID-19 exposure for its staff and supporters alike.
The cashless model will be introduced for Luton’s pre-season friendly against Portsmouth on July 24 and will apply to all kiosks and bars, as well as the ticket office and club shop.
Luton has partnered with payment services firm WorldPay and point of sale company Kappture to introduce cashless services to Kenilworth Road. Luton will accept all major payment methods, including Apple and Google Pay via mobile devices.
The club has also introduced a new access system at Kenilworth Road for next season. Fans entering the stadium on a match day will need to scan their season ticket card or mobile e-ticket at the turnstile, with these methods to replace paper tickets and season ticket booklets.
Luton said its current access system has reached “end-of-life” in terms of technology and support. Limitations caused by the pandemic have also required the club to be able to collect accurate information with regards to who has attended the stadium, with the new system enabling this more easily.
Luton is hoping to move into a new stadium with a capacity of up to 23,000. The club announced in March that it intends to submit detailed plans for a new venue in six months’ time.