NFL American football franchise the Detroit Lions has joined the growing rush by US sports teams to embrace sports betting at their venues by agreeing a multi-year sponsorship deal with WynnBet.
The mobile sports betting app of luxury hospitality company Wynn Resorts, WynnBet has made the Lions its first NFL partner. As part of the agreement, the Lions will designate WynnBet as an official sportsbook and gaming partner of the team and house the WynnBet Sports Bar at its Ford Field stadium.
The WynnBet Sports Bar, set to open this season for fans aged 21 and over, will be WynnBet branded and located near section 222 of Ford Field. Lions fans visiting the space will have access to brand ambassadors, live betting lines, and food and drinks as part of the overall WynnBet onsite experience.
Additionally, WynnBet will have access to significant digital and traditional media assets. Specifically, WynnBet will have visibility on the Lions’ mobile app, social media accounts, pre-season TV broadcast, regular-season pregame TV programming and in-game radio broadcasts.
WynnBet will be the presenting sponsor of a ‘Free To Play’ game on the Lions’ mobile app, and will have a large presence outside of Ford Field on football gamedays.
In July 2020, Denver Broncos became the first team in the NFL to announce it would install an in-stadium sports betting lounge after agreeing a multi-year partnership with BetMGM. The deal built on the Broncos’ reputation as a trail-blazer in the NFL sports betting space with the team also previously announcing partnerships with Betfred USA and FanDuel.
The NFL permitted sponsorship deals in this category back in February 2020, with the Broncos moving quickly, becoming the first team to sign agreements.
In September, the Philadelphia Eagles entered into a multi-year partnership with Fox Bet, through which a new branded interactive studio was planned for the team’s Lincoln Financial Field stadium.
In January of this year, Washington Football Team entered into a new partnership with FanDuel Group, marking the first-ever market access agreement between an NFL franchise and an online sports gaming platform in the US.
As part of the wide-ranging agreement, unique game-day experiences were promised for FedEx Field, including a special FanDuel section.