The Tampa Bay Buccaneers has unveiled its new Champions Lounge and a series of enhancements at Raymond James Stadium ahead of the new National Football League (NFL) season.

An air-conditioned lounge inside the East Stadium Club, the Champions Lounge will offer patrons all-inclusive food and beverage, including a premium bar and craft cocktail station featuring Buccaneers signature cocktails in a souvenir Buccaneers glass.

A new partnership with Fifth Third Bank has led to the addition of Fifth Third Bank Gate and the Fifth Third Bank Lounge, which provides an exclusive pregame experience, and will offer guests an area to view players before they head out to the field.

Another upgrade at the 66,000-capacity ‘Ray Jay’ — which held last season’s Super Bowl — can be found in the Miller Lite Fan Deck, which has been fully outfitted with Coldr Cup Holders, using solid state thermoelectric technology to manage temperature. The cup holders adjust automatically to fit a variety of can sizes, bottle sizes and profiles as well as plastic stadium cups. Guests have control over how cold they want their beverage – refreshingly cool or icy cold.

The team’s new concessions feature offerings from Aussie Grill, Coppertail Brewing, Little Caesars, Vizzy and Winghouse.

There will be four new concessions stands for Little Caesars while Winghouse will have three concession stands and two portable locations located at Raymond James Stadium. The main Aussie Grill concession will be located on the main concourse level at Fifth Third Bank Gate.

Coppertail Brewing, a local brewery, will have the Coppertail Bar in the east main concourse level and Coppertail products will be sold throughout the stadium. The Vizzy Bar will be located on the main concourse.

“We are committed to continually improving the fan gameday experience and our focus this season has been to partner with food and beverage brands that our fans know and love,” said Brian Ford, Buccaneers chief operating officer. “As we welcome our fans back to a full Raymond James Stadium this season, we are excited to also showcase a variety of new upgrades and enhancements that will add to the enjoyment of the in-game viewing experience.”

Last season, Verizon invested over $80m for permanent network enhancements to its network to support Super Bowl LV at Raymond James Stadium. The stadium and the surrounding areas received substantial 5G enhancements, including 70 miles of high-speed fiber, an upgraded distributed antenna system (DAS), and 281 small cell antennas that will provide coverage at events in and around the stadium as well as Downtown Tampa, Ybor City and the Tampa Riverwalk.