Upcycling the focus of Liverpool’s deal with SC Johnson

Premier League football club Liverpool has entered into a partnership with cleaning supplies manufacturer SC Johnson, with the introduction of an upcycling programme at Anfield to form a key part of the agreement.

Liverpool will work with SC Johnson on the multi-year ‘Goals for Change’ partnership, which will seek to deliver a collective vision for a healthier world through initiatives focused on sustainability, health and opportunity.

The partnership is designed to make fans more aware of what they can do to create a more sustainable future. It will align with Liverpool’s own sustainability initiative, The Red Way, which launched in January.

SC Johnson will work with Liverpool on a plastics upcycling programme within Anfield and across the club’s facilities. This will see single-use plastics upcycled into select SC Johnson consumer products, which will eventually be retailed within the UK.

Liverpool will place branded recycling bins on each concourse at Anfield on match days. It is hoped that over the course of the season, the closed-loop recycling model will turn more than 500,000 plastic bottles into new Mr Muscle packaging.

As Liverpool’s official cleaning and disinfectant partner, SC Johnson will also provide professional cleaning products across the club’s stadiums and at the AXA Training Centre. Additional sanitiser and soap dispensers have been placed around Anfield, including at turnstiles.

SC Johnson will become involved with Liverpool’s local community activation and charitable initiatives run by Liverpool FC Foundation, including the Right to Play philanthropic programme.

Matt Scammell, Liverpool’s commercial director, said: “We launched our sustainability programme The Red Way earlier this year and made a commitment to make a positive difference to our people, our communities and our planet. SC Johnson has made important step changes within their industry which have delivered incredible results through several sustainability initiatives.

“I feel very optimistic about the work we can do together through this partnership, both raising awareness and looking after the safety of our supporters and ultimately using our voices for good to help the next generation of Reds all around the world.”

Fisk Johnson, chairman and chief executive of SC Johnson, added: “Plastic waste is a threat to our planet for this and future generations. At SC Johnson, we believe we all have a responsibility to solve this critical environmental issue. Our partnership with Liverpool FC is one of the many steps SC Johnson is taking to move forward our vision for a waste-free world as it creates another local solution to this global problem by leveraging football to help close the plastic-recycling loop.”

Image: David Bayliss on Unsplash