Columbus Crew signs Aruba deal to streamline stadium operations

Major League Soccer team Columbus Crew will use Aruba’s wired and wireless network to help streamline entry to its Lower.com Field stadium. 

The recently-built stadium can accommodate more than 20,000 fans and the newly implemented wireless network allows for opt-in facial recognition technology for entry, as well as other fan-focused qualities such as Wi-Fi connectivity. 

Fans can also order food and beverages through their mobile phone, while cashless payments are available throughout the venue.

Brandon Covert, vice-president of information technology for Haslam Sports Group, which owns the Crew, said: “One of the first things that we really focused on is providing a great connectivity experience, not only in the seat, but everywhere in the stadium. 

“At the gates, when there are 12,000 people waiting to get in and they’re trying to pull up their tickets, or when walking through the concourses at halftime among 20,000 people, it is a very challenging environment for live venues. That is one of the major reasons we pushed really hard towards a very robust Aruba infrastructure.”

Lower.com Field opened in July this year. 

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