Mobile-first technology company Venuetize has entered into a partnership with the New York Islanders following the NHL team’s move to UBS Arena.
The Islanders played their first games at the 17,250-capacity UBS Arena at the weekend. The arena, which is located at Belmont Park, was built at a cost of $1.1bn (£823m/€976m).
Venuetize will work with the Islanders and UBS Arena to deliver a new mobile experience for the venue. The UBS Arena App, which is available for download in the App Store and in Google Play, is designed to give Islanders fans new ways to interact with the team.
Through the app, fans will be able to easily retrieve Ticketmaster tickets and parking passes, order food, beverages and select merchandise items, make transactions using the Mobile Wallet or pay with Apple Pay at point-of-sale and for mobile ordering, and access season ticket member benefits.
The app will also include an ‘ask UBS Arena’ chatbot, which will answer any questions fans have about the venue. Additionally, the app will leverage interactive maps, as well as travel and transportation information.
Lindsay St. Lawrence, chief product officer at Venuetize, said: “UBS Arena guests are already benefiting from a more personalised and enjoyable mobile experience powered by Venuetize. This partnership between our organisations enables more ways to engage and reward guests, including the ability for mobile ordering and payments during their visit.”
Ethan Brown, senior vice-president of marketing and community relations for UBS Arena and the Islanders, added: “We are hyper-focused on the experience of those who walk through our doors. Mobile plays a key part in unlocking all that is available at UBS Arena and we look forward to working with Venuetize to continue to bring the latest in mobile-first technology to all visitors of UBS Arena.”
Image: UBS Arena