Spanish real estate marketing agency Weplan is working with LaLiga football club Real Madrid to create a virtual representation of the revamped Santiago Bernabéu.
Weplan, formerly known as 24studio, has created a 3D model of the stadium, which is in the midst of a wide-ranging renovation project.
The revamp of the Santiago Bernabéu will result in a fixed and retractable roof being added to the stadium, along with a steel surround skin that will be capable of projecting imagery and illuminating the venue.
The capacity of the stadium will remain at 81,000 but it will be 10 metres higher due to the installation of the roof system. A new retractable grass field will also be added as part of plans to enable the stadium to host events all year round.
Weplan believes it has created the “most advanced 3D model” of the stadium to date, with the company having used different visualisation techniques to represent the revamped Bernabéu.
Weplan has created photorealistic images of interiors, exteriors, boxes, the stadium bowl and pitch, along with aerial plans and real-photo integrations to give fans an insight into the project.
Weplan has also developed 360-degree content to show exclusive sections of the Bernabéu from all possible angles, creating what it describes as a feeling of depth and realism. Several promotional videos have also been created by combining images of the existing stadium with the proposed redesign.
Real Madrid first started working with Weplan just over two years ago. Real Madrid is scheduled to complete the renovation of the Bernabéu by the end of 2023.
Real Madrid members recently agreed to the club extending its debt to pay for additional renovation work at the stadium.
The board’s proposal, designed to fund works such as the retractable pitch that will generate extra revenue, was passed almost unanimously by members at an extraordinary general assembly held last month. A new loan of €225m (£191m/$255m) on top of €575m previously agreed with JP Morgan brings the deal to €800m, according to Reuters.