Be Well Support, a provider of wellbeing support services, has acquired naming rights to Belle Vue, the home stadium of Super League club Wakefield Trinity.

The deal will officially brand the venue as the Be Well Support Stadium for the 2022 rugby league season. Be Well Support will also receive brand exposure on the back of Trinity’s first-team and replica shirts.

Naming rights to Belle Vue were previously held by mobile app firm Mobile Rocket as part of a raffle draw held by the club back in January 2018.

Be Well Support’s deal with Wakefield Trinity will also include a range of offers for fans throughout the season. Be Well Support’s counselling specialists have supported over a million people across the UK since 2016.

Verity Thomas, commercial manager at Wakefield Trinity, said: “We are thrilled that Be Well Support have secured the stadium naming rights at Wakefield Trinity. Be Well Support do some fantastic work and emerging from the pandemic, services like these are absolutely invaluable as there are so many people out there who need support. We hope that fans will take advantage of the services that they have on offer.”

Be Well Support’s John Brady added: “We are delighted to sponsor Wakefield Trinity this season and support an organisation that has a strong link to supporting charity work and regularly engaging with the public to support the local community.

“Particularly over the last couple of years with spirits being tested due to the pandemic, it is inspiring to see that everyone within the Wakefield Trinity promotes a culture of giving back through such a crucial time. We look forward to a great year working together to support all the work Wakefield Trinity do to make a difference.”

The deal has been signed after Wakefield Council approved a £6m (€7.1m/$8m) funding pot to support Trinity, as well as fellow Super League club Castleford Tigers and Championship side Featherstone Rovers, chiefly through investment in stadium facilities.

Wakefield Council’s Cabinet Members approved the new Rugby League Resilience Fund that will offer a grant of up to £2m each for the three clubs. The funding plan will support all three clubs to meet the current, and potential future, Rugby Football League (RFL) conditions on stadium facilities as well as improving community use at the sites.

Image: Wakefield Trinity