Learfield, a US collegiate sports marketing company, has rebranded its ticket and seat solutions business to become Learfield Amplify.

The rebrand is inclusive of the company’s expanded offerings, which includes a new premium seat selection for football stadiums, as well as its traditional ticketing and stadium seating services.

Learfield Amplify has grown from focussing solely on outbound ticket sales and vinyl seating in stadiums to providing clients with value-added services. During the disruption caused by the pandemic, Learfield focussed on fundraising and creating a closer coordination with partners, which resulted in increased sponsorship revenue.

The company will also debut new seating products for college football stadiums in the autumn, hoping to increase the fan experience and maximise revenue opportunities.

Read the full story at TheTicketingBusiness.com