Inter Milan has agreed a deal with Japanese electronics brand Panasonic, which becomes the official air quality partner of the Serie A football club.
As part of the agreement, Panasonic has supplied Inter with more than 200 portable nanoe X generators, which are not currently available in the European market. Inter will be able to use the technology at the San Siro, as well as its training centre, club headquarters and youth development centre.
The deal will run until the end of the 2021-22 season and includes a series of marketing and communications activities such as product placement in various club locations, social branded content and pitchside brand visibility during Inter matches at the San Siro.
The nanoe technology generators distribute nano particles into an environment through the humidity already present in the area. The technology is used to eliminate pollutants present in the air and on surfaces that are difficult to clean.
The technology is effective in large spaces and Inter has teamed up with Panasonic at a time when health and safety remains a key priority amid the ongoing risks posed by COVID-19.
Andrea Cetrone, Panasonic’s heating and cooling solutions manager in Italy, said: “Panasonic’s mission is to create comfortable environments while respecting nature, through the introduction of technological innovations that contribute to energy saving and people’s well-being.
“Through our partnership with Inter we want the value of our technology, which is present in our residential and commercial air conditioning solutions for small and large environments, to be shared with all sports fans and beyond.”
Alessandro Antonello, corporate chief executive of Inter, added: “Technology and innovation are crucial in the development of our club and this new partnership represents a further step in the path of innovation that Inter has undertaken in recent years.”
Image: Inter Milan
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