League of Ireland Premier Division club Shamrock Rovers has increased its season ticket sales by 37% for the 2022 season.
Shamrock, which plays its home games at Tallaght Stadium in Dublin, wanted to bring fans back in big numbers following the pandemic and began working with Fulltime Analytics, a Dublin-based data-driven sports marketing technology business.
The collaboration established a data-driven culture across commercial operations. Utilising the Fulltime Analytics Advisory service, the club was able to structure all of its fan data to create an immediate impact.
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