Sports and entertainment agency CSM has been appointed by the Queen Elizabeth Olympic Park to help shape and lead its commercial proposition ahead of the 10th anniversary of the London 2012 Olympic and Paralympic Games.
CSM said it is working with Park stakeholders on a strategy that will enable brands to capitalise on the complex’s “continued growth and value as a venue of significant and strategic importance to London”.
CSM’s commercial offering is designed to showcase the sporting and cultural facilities at the Park, which include the London Stadium, London Aquatics Centre, Lee Valley VeloPark and Copper Box Arena.
The agency will also look to highlight the innovation, sustainability and community-led programmes and initiatives that have transformed the Park into a year-round destination following the 2012 Games.
This year, the Park will host concerts from the likes of Foo Fighters, Green Day and Red Hot Chili Peppers, as well as cycling events during the Commonwealth Games. In July, the Anniversary Legacy Flame will also be lit next to London Stadium.
Kevin Vandrau, group commercial director at CSM Sport & Entertainment, said: “We are thrilled to be working with the Queen Elizabeth Olympic Park on what is a truly unique commercial proposition that stands apart from other opportunities in the market.
“The epicentre of London is moving east, and the Park is the beating heart of this, acting as a home to world-class sporting, educational and cultural infrastructure. We’re incredibly proud to be working with the Park to take this proposition to prospective brand partners.”
Nathan Homer, chief commercial officer for the Queen Elizabeth Olympic Park, added: “2022 is the 10th anniversary of the London 2012 Olympic and Paralympic Games and we see this year’s celebrations as the perfect opportunity to not only look back at what has been achieved over the past decade, but also showcase how the Games and its legacy has provided the platform for further growth.
“The Park’s unique mission means that our partners accelerate our work, with investment going back into regeneration of the area and improving experiences for the future.”
Image: Dan Poulton on Unsplash
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