KOJO Sport claimed a first for Australia as it debuted a new mixed-reality experience during the AFL game between West Coast Eagles and Fremantle at Perth’s Optus Stadium on Sunday.
The ‘Time to Fly’ experience was launched for West Coast supporters and centred on a larger-than-life 3D model of the club’s mascot, Auzzie the Wedge Tail Eagle.
Auzzie flew around the stadium and landed in the middle of the pitch before taking flight with a Fremantle banner gripped in its talons. According to KOJO Sport, it was the first such mixed-reality experience at an Australian sports stadium.
The 45-second experience was created using camera-tracking technology from Stype with the power of the Unreal gaming engine to ensure it was realistic from every angle of the stadium.
West Coast fans were able to watch Auzzie on Optus Stadium’s big screens against the real-time live backdrop of the venue and the crowd. A custom-designed multi-channel soundscape was used to support the delivery of the experience, which was amplified by the stadium’s powerful speakers.
Custom LED content was displayed across two levels of the stadium, responding to the movement and sound of Auzzie flying into the stadium, backed by an Indigenous-themed track.
An Australian sport stadium first, we’ve loved working with the @westcoasteagles to create a truly captivating and immersive mixed-reality fan experience. Time to fly! @optusstadium @afl #KOJOsport #SportsPresentation #AFL #WestCoastEagles #Auzzietheeagle #mixedreality pic.twitter.com/3DoBLIXuKu
— KOJO (@KOJOworld) April 3, 2022
Stephen Lord, chief executive of KOJO, said: “Our objective was to create a bold showpiece to drive the energy of the game and emphasise the power of being back at a live event.
“Australia has some of the best stadiums in the world right now, and we believe they provide an incredible opportunity to host activations that integrate the latest technology to maximise fan engagement. Recently voted the most beautiful stadium in the world, Optus Stadium was the perfect venue for this project.”
KOJO Sport said the concept will be explored for future events to enhance fan and club engagement.
Image: KOJO Sport
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