#SBS24 this month in Manchester! Welcome Co-op Live/OVG, RCD Mallorca, Verizon, DWF Law, Hearts, Sunderland AFC, Wembley Stadium, Oxford United, Juventus FC, Croke Park, Stadio Algarve, Everbank Stadium, Kulture City, PAM, Duracell/Procell, Trusts Arena, Suncorp Stadium... Join them
Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June


Tech Stack: LaLiga enters the metaverse

Our weekly tech round-up from the stadium and arena sector…

LaLiga, the governing body of the top two divisions of Spanish football, has agreed a sponsorship deal with Korean metaverse platform TVM.

As LaLiga’s official sponsor in the metaverse, TVM will work with the league to develop an exclusive ecosystem in the virtual space. As part of the deal, TVM will develop Triverse, a sports-focused metaverse offering augmented reality experiences for fans.

The deal will initially run for two and a half years but can be extended. LaLiga will be able to integrate its virtual partners within Triverse, which will feature official content from clubs such as press conferences, match highlights and player interviews.

GZ6G Technologies, an enterprise smart solutions provider for stadiums and other large venues, has announced that its Green Zebra Smart Labs division is working to identify a partnership outreach programme with stadium owners and cities throughout the US.

The programme will focus on smart solution technologies and upgrading venue infrastructures with smart technologies. The programme will look to reduce and solve challenging and time-consuming venue and user engagement issues through data analytics and an artificial intelligence platform that connects to various smart technologies.

GZ6G Technologies is seeking strategic alliances for tech advisory with NFL and Major League Baseball teams interested in partnering with Green Zebra, but all sports stadiums are encouraged to apply.

Wells Fargo Center, home of the NHL’s Philadelphia Flyers and NBA’s Philadelphia 76ers, has selected Shift4 to process payments for its online and in-person ticketing, food and beverage concessions and retail sales.

Shift4 becomes the official payment process for the arena and the Flyers, and will also assume naming rights for the Center City Club, Wells Fargo Center’s exclusive event-level club.

Check out our story from earlier in the week for full details.

Mobile-focused ticketing platform SeatGeek has signed a multi-year partnership with the NHL’s Florida Panthers and the team’s owned and operated venues.

The deal is SeatGeek’s first as an official ticketing provider of an NHL team and its venues. SeatGeek will provide ticketing for all events and concerts at FLA Live Arena.

Head to our sister site TheTicketingBusiness.com for more information.

United Rugby Championship team Leinster is planning to introduce virtual reality experiences for fans as part of its agreement with management and technology consultancy BearingPoint, its official innovation partner.

BearingPoint has hosted an event showcasing the capabilities of metaverse technology, with guests taken on a virtual journey through Aviva Stadium.

The company is planning on leveraging its VR expertise to enable Leinster to further engage its fans through immersive experiences and explore the wider commercial possibilities of the technology.