Telecommunications company Virgin Media is set to install its gigabit broadband service at The O2 and plans on opening a new experiential space at the London arena.

The company’s “hyperfast” gigabit broadband network will be fitted at The O2 imminently as part of plans to make the arena the best-connected venue in the UK. O2’s 5G mobile network is already available inside the venue.

Virgin Media now has a logo presence inside The O2 and its new experiential studio space is set to open in the summer. The space will showcase its suite of entertainment products and services to visitors.

Virgin Media O2 was formed last year through the merging of the Virgin Media and O2 businesses in the UK. It marked the largest UK telecoms deal ever and resulted in priority perks for Virgin Media and O2 customers.

These advantages now include The O2, with O2 and Virgin Media customers able to enjoy exclusive access to unique experiences and special offers such as priority tickets 48 hours before general release. Customers will also have access to the O2 Blueroom and O2 Bluebar at the arena.

The new studio space will place a key focus on Stream, Virgin Media’s new TV platform which allows users to bring their favourite TV channels, video apps and streaming subscriptions into one place.

Later this year, Virgin Media will open a “UK-leading” gaming space that will give visitors the ability to play a range of games on the latest consoles and platforms, access to exclusive game titles, esports competitions and industry events. Additional exclusive perks will also be available through the priority scheme.

Gareth Griffiths, director of partnerships and sponsorship at Virgin Media O2, said: “We’re delighted to be able to bring Virgin Media and O2 together under the same roof at The O2. Virgin Media will create an enhanced connected experience for visitors with gigabit broadband available so that it will become seamless to share unforgettable moments online.

“We’ll launch a market-leading gaming experience this autumn and we’re delighted priority is now available to all Virgin Media and O2 customers at The O2. This includes priority tickets, where our customers get exclusive access to shows in The O2 arena and indigo at The O2, 48 hours before general release.”

O2 has sponsored the 20,000-capacity arena since 2005.

Image: The O2