Ticketmaster has extended its long-running partnership with AMB Sports and Entertainment, the parent company of Mercedes-Benz Stadium, the NFL’s Atlanta Falcons and Major League Soccer team Atlanta United.
As part of the new deal, Ticketmaster will continue to ticket all AMBSE games, concerts and events. Ticketmaster is a founding partner of the Falcons, United, Mercedes-Benz Stadium and The Home Depot Backyard, a greenspace area near the stadium.
Fans of the Falcons and United will have continued access to Ticketmaster’s digital ticketing technology, with supporters able to use their mobile device to easily access verified tickets via download to a digital wallet or app.
Fans will also be able to manage their tickets through the teams’ respective apps, which are powered by Ticketmaster. The company’s ‘Virtual Venue’ feature also provides a try-before-you-buy experience, offering fans a 3D view of every seat at Mercedes-Benz Stadium.
Ticketmaster will also sponsor the upcoming Georgia High School Football Ticket Program, offering every high school player a complimentary ticket to a Falcons game along with a 50% offer on purchasing additional tickets.
Clay Luter, executive vice-president and co-head of sports at Ticketmaster, said: “AMB Sports and Entertainment are known for pushing the envelope and pioneering some of the most successful innovations in the sports industry and are critically attuned to the wants and needs of fans. We look forward to our continued partnership and supporting them in their relentless pursuit to evolve the fan experience.”
Tim Zulawski, AMBSE’s chief revenue officer, added: “We are incredibly proud to extend our partnership with Ticketmaster. They have not only been a supporter in our quest to drive fan innovation through ticketing and backend technology that empowers our internal teams, but in our communities as well. We are proud to continue this long-standing partnership with a company that continues to align with our organisation’s core values.”
Mercedes-Benz Stadium opened in 2017 and hosted the Super Bowl in 2019.