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The Sports Consultancy and PROPROJEKT to support UK and Ireland’s Euro 2028 bid

The Sports Consultancy and PROPROJEKT have been appointed to provide host city and stadia engagement support to the UK and Ireland’s bid to host UEFA Euro 2028.

London-based The Sports Consultancy will join forces with German agency counterpart PROPROJEKT to drive forward the bid for the national team football showpiece, which was confirmed by UEFA in March.

At that time, the UK and Ireland’s pathway to co-hosting Euro 2028 was complicated with both Russia and Turkey announcing they would bid. UEFA confirmed it had received declarations of interest to host the 2028 and 2032 editions of the European Championship from four potential bidders.

The announcement from European football’s governing body came following the March 23 deadline for submissions. As expected, a joint declaration of interest was submitted by the football associations of England, Northern Ireland, Republic of Ireland, Scotland and Wales for Euro 2028.

Russia and Turkey declared their interest in hosting either the 2028 or 2032 edition of UEFA’s flagship national team competition, while Italy, also as expected, announced its intention to bid for Euro 2032.

However, UEFA’s Executive Committee last month ruled Russia’s bid to be ineligible as part of the ongoing sanctions against Russian football, and sport in general, owing to the country’s invasion of Ukraine.

PROPROJEKT has offices in Frankfurt, Berlin and Lausanne and recently supported the German Football Association (DFB) with its successful bid for Euro 2024.

The match schedule for Euro 2024 was confirmed last month, with Munich’s Allianz Arena to host the opening game and Berlin’s Olympiastadion to stage the final. The tournament will take place in 10 cities across Germany from June 14 to July 14, 2024.

Siân Jenkins, associate director of The Sports Consultancy, said: “Together, with PROPROJEKT, we are thrilled to be using our expertise and experience to enhance the UK & Ireland UEFA Euro 2028 bid.

“Having worked together successfully in the past, we are looking forward to activating our breadth of experience.”

Image: Kwh1050/CC BY-SA 4.0/Edited for size