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Rangers eye commercial opportunities with wide-ranging Levy deal

Scottish Premiership football club Rangers has entered into a wide-ranging partnership with sports and entertainment hospitality company Levy.

As part of the deal, Levy will provide food and beverage experiences at Ibrox Stadium. The partnership will be based on a joint profit share arrangement, with Rangers to retain the majority of profits.

Rangers said that Levy will serve fan favourites and embrace the history and heritage of the club, while aiming to modernise and enhance the food offering. A focus will be placed on sustainable local Scottish produce, in line with Levy’s journey to be net zero by 2027.

Levy will work closely with Compass Scotland to deliver the catering experience at Ibrox. The two parties already work together and served as the primary catering partner at the COP26 conference in Glasgow last year.

Levy will also introduce upgraded, innovative technology including digital screens and other frictionless technologies to maximise the fan experience, engagement and match-day experience.

Rangers will also work with Levy to manage non-match day meetings, conferences and events, including private celebrations and Christmas parties. Rangers and Levy will relaunch the club restaurant at the new Blue Sky Lounge later in the year.

Additionally, the partnership will facilitate further local employment and apprenticeship opportunities as part of Levy and Compass Scotland’s commitment to reinvesting in their people.

Levy provides catering services at several major UK venues, including Glasgow’s OVO Hydro, Stamford Bridge, Tottenham Hotspur Stadium and Villa Park. Ibrox is Levy’s first sports venue client in Scotland.

James Bisgrove, commercial and marketing director at Rangers, said: “The Rangers board is excited by the potential of this new partnership with Levy and the innovation they will undoubtedly bring to the catering offering both on matchdays and non-match days at Ibrox Stadium. The commercial opportunity for the club is vast given the innovative profit share model we have agreed, with the majority of profits being retained by the club.”

Jon Davies, managing director at Levy UK, added: “We’re thrilled to partner with Rangers FC and to provide catering services at one of the largest sporting stadiums in Scotland.

“Compass Scotland already has strong roots in Glasgow, and we’re confident we’ll wow supporters and other guests at Ibrox as we deliver our award-winning expertise from across Scotland and the rest of the UK. With a focus on improving the guest experience, enhancing local, sustainable and plant-forward options, and creating local employment opportunities, we’re excited about this partnership and can’t wait to get started.”

Image: Pixabay