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Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June

Features

Tech Stack: Hearts, Calgary Flames, Beijing Guoan and more

Our weekly tech round-up from the stadium and arena sector…

Scottish Premiership football club Heart of Midlothian has detailed plans to install two big screens at Tynecastle for the start of the 2022-23 season.

The screens will be located in the Main Stand and Wheatfield Stand and will be fitted in time for the UEFA Europa League play-off tie in mid-to-late August.

The screens will provide sightlines from all areas of the ground and it is hoped they will significantly enhance the match-day experience for Hearts fans.

Commerce solutions provider Square has fitted a new point-of-sale service at the Scotiabank Saddledome, home of NHL ice hockey franchise the Calgary Flames, and McMahon Stadium, home of the Calgary Stampeders Canadian Football League team.

New technology at the venues includes more than 350 Square Register and Square Terminal units to power sales and manage operations, which are integrated with Square for Restaurants and Square for Retail software.

Both venues, which are owned and operated by Calgary Sports and Entertainment Corporation, received 50-60% of their on-site payments in cash prior to the pandemic. Square’s technology is designed to enable a cashless process and cut down queue times for guests.

Chinese conglomerate Sinobo Group has launched Gongti Metaverse, which will allow fans of football club Beijing Guoan to watch games at the Beijing Workers’ Stadium via an immersive, 360-degree experience.

The concept will leverage 5G technology, as well as virtual and augmented reality, and will be based on the spectator flow area around the stadium. Sinobo Group owns Beijing Guoan and the new experience will cover football matches, concerts and esports competitions held at the Workers’ Stadium.

Earlier this week, sports leisure and hospitality SaaS technology provider MSL Solutions signed a five-year contract with Stadiums Queensland to deliver a new integrated point-of-sale system across the food and beverage operations for The Gabba and Suncorp Stadium.

The contract, valued at A$3.6m (£2.05m/€2.4m/$2.45m), will see MSL deliver 880 SwiftPOS terminals and mobile-enabled devices which will generate a combination of software subscription revenue, hardware, maintenance and support services revenue over the initial term with options to extend the agreement.

Read our story from yesterday for full details on the partnership.