Premier League football club Manchester City has announced the launch of a bespoke new stadium tour experience for fans living with dementia.
City announced the initiative on Saturday ahead of the Community Shield match against Liverpool. The experience is in line with the Football Association’s partnership with the Alzheimer’s Society.
The ‘Reminicity Memory Walks’ will look to engage supporters living with mild and moderate forms of dementia by reconnecting them with the club in a safe and supportive environment.
City will use memorabilia and specialist guides during the tour, which will last 70 minutes and will reflect on the club’s history, celebrating memories throughout its past. Ahead of the launch, the club invited Barry Carr, who has dementia, and his grandson Charlie Gibson to try out the new experience.
The tour included a visit to the home changing room, where items such as programmes and souvenirs from cup finals, photographs of Maine Road, and Colin Bell’s match-worn shirt from the 1960s were displayed.
City In The Community already organises Reminicity, a six-week programme for fans to enjoy social and physical activity through football. Activities include stadium walks, arts and crafts, and walking football.