On-the-go mobile charging company ChargeFuze has agreed a deal to sponsor New York’s Madison Square Garden arena.
As part of the deal, 10 ChargeFuze stations will be installed at Madison Square Garden, which serves as the home of the NBA’s New York Knicks and NHL’s New York Rangers.
ChargeFuze agreed the deal with Madison Square Garden Entertainment, the arena’s parent company. The deal names ChargeFuze as the official on-the-go mobile charging partner of The Garden.
The charging stations will be available for guests to use at Knicks and Rangers games, and at the various music concerts and other events the arena hosts throughout the year.
Guests will be able to scan a QR code and check-out a portable phone charger that they can take with them to charge their devices. ChargeFuze stations will also be located in the lobby of the Hulu Theater at Madison Square Garden.
The deal also provides ChargeFuze with prominent brand exposure through in-arena LED and IPTV messaging on event nights. It will also be promoted within the MSG Venue app and on digital boards outside of The Garden.
Ron Skotarczak, executive vice-president and chief sales and marketing officer at MSG Entertainment, said: “Whenever someone attends an event at Madison Square Garden, or any of the venues that we own and operate, providing them with a world-class experience remains our number one priority.
“We never stop looking for opportunities to make events more enjoyable and seamless, and our partnership with ChargeFuze will continue to help make our mission possible with easy and innovative charging access for our guests.”
Ryan Levy, co-founder of ChargeFuze, added: “We’re extremely pleased to announce our strategic partnership with one of the true meccas of entertainment and sports, Madison Square Garden. At our core, we are hyper-focused on elevating the guest experience at arenas, stadiums, and a variety of other venue types across the country.”
Madison Square Garden is the latest New York location to offer ChargeFuze stations on-site. The company also has a presence in shopping malls, bars and coffee shops throughout the city.
Last week, Madison Square Garden added Voltus, a software platform connecting distributed energy resources to electricity markets, as an official partner.
As part of the agreement, Voltus will work with the arena to implement demand-response services and identify and execute energy reduction initiatives during peak energy usage periods and grid stress.