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UD Ibiza signs hotel group as stadium sponsor

Palladium Hotel Group has acquired naming rights to the Estadi Municipal de Can Misses, home of Spanish Segunda División football club UD Ibiza.

The three-season deal officially rebrands the stadium as the Palladium Can Misses. It marks the first time that Palladium, an Ibizan company, has partnered with the city’s football club.

Palladium will receive brand exposure around the 4,500-capacity stadium as part of the deal. Its logo will appear on video scoreboards, in the press room and in the mixed zone.

Last year, UD Ibiza invested €2.1m (£1.8m/$2.1m) in stadium improvements, including a natural-grass pitch, new changing rooms and towers for television cameras. The club is the first in the Segunda División to sign a stadium naming-rights sponsor.

UD Ibiza was founded in 2015. The 2021-22 season marked the club’s first-ever year in the second division of Spanish football.

Last week, UD Ibiza’s Balearic Islands neighbour RCD Mallorca agreed a one-season extension to its stadium naming-rights deal with the Mallorca Tourism Foundation (FMT).

Under the deal, the top-tier LaLiga club will receive a sponsorship fee for promoting Mallorca as a sports tourism destination. The club’s home has been known as Visit Mallorca Estadi for the past two seasons, with RCD Mallorca having originally donated the rights in June 2020 as a means to help Mallorca’s tourism economy recover from the impact of COVID-19.

LaLiga clubs Barcelona and Atlético de Madrid have this year signed stadium naming-rights deals with Spotify and Cívitas, respectively.

Image: UD Ibiza