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Cheq enters college sports with Husky Stadium deal

The Seattle-based University of Washington has selected social payments platform Cheq to provide mobile ordering and self-service kiosks at its venues during the upcoming American football season.

Mobile ordering for food and beverages will be available at the 70,000-capacity Husky Stadium, home of the Washington Huskies.

Cheq will set up pick-up and delivery locations inside the Club Husky and Touchdown Terrace areas of the stadium. Self-service kiosks and enhanced point-of-sale systems will also be rolled out at other strategic locations across the venue.

The agreement officially names Cheq as the official mobile ordering partner of the University of Washington’s athletics department.

Heath Bennett, University of Washington Athletics’ chief revenue officer, said: “Husky Stadium is the greatest setting in college football, and we strive to provide our fans best-in-class service.

“We are excited to offer Husky fans upgraded ordering options that will minimise wait times so they can enjoy the game and share their social experience with friends and family. Cheq’s technology extends beyond Husky Stadium, providing fans in the Seattle area with the ability to gift food and drinks to their friends in real time. Growth mindset is one of our core values and we are excited to provide this technology to our fans.”

Jake Stone, Cheq’s chief revenue officer, added: “As a Seattle area company, connecting with our local community is enormously important to us.

“The University of Washington is a focal point of our city, and we are delighted to partner with them to enhance the fan experience through mobile ordering and to boost community engagement through social gifting. Students are an especially important part of the ecosystem, as they are early adopters and can pave the way for widespread acceptance of new technologies

Cheq recently partnered with the NFL’s Washington Commanders to install express self-service kiosks at select locations throughout FedExField.

Cheq entered the sports sector last summer by partnering with the Miami Marlins Major League baseball team. The multi-year deal saw the Marlins become the first professional sports team to implement Cheq’s mobile payment app at its home stadium.

Image: Abhattarai7/CC BY-SA 4.0/Edited for size

Posted in Features | Industry News