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Fan Experience

Daktronics to deliver major fan experience upgrades for Minnesota Twins

Featured image credit: Daktronics

Featured image credit: Daktronics

Audiovisual systems manufacturer Daktronics has extended its partnership with the Minnesota Twins by fitting 22 new LED displays at the Major League Baseball team’s home stadium, Target Field.

The new displays total more than 23,000 square feet – a 63% increase from the 2022 season and a 113% jump from when the ballpark opened in 2010.

The new main video display will be HDR-capable and increase in size by 75%, while a new auxiliary display will increase by 60% over both previously existing displays. Production of the more than 13.1 million LEDs has begun and installation will be completed ahead of the Twins’ home opener on April 8.

The left-field video display will total more than 100,000 square feet and will be the sixth largest in MLB. Daktronics said the display will be designed to deliver “excellent” image clarity and contrast with wide angle visibility, while featuring environmental protection to ensure it operates normally during adverse weather conditions.

A 1,600-square-foot right-field display will also be 60% larger than the previous display, while an outfield fence display running 110 feet long and an 800-square-foot bullpen display will be added to the seating bowl to enhance the game-day experience.

Additionally, 11 new ribbon displays will be fitted to the seating fascia throughout the stadium and will allow for game-in-progress information, captioning abilities, additional statistics and graphics, and the opportunity to highlight sponsors. A tower feature will also total 2,000-plus square feet and a box office display will provide an additional 187 square feet of digital space.

Twins president and chief executive Dave St. Peter said: “The Minnesota Twins are thrilled to continue our longstanding partnership with Daktronics as we deliver a best-in-class fan experience at Target Field.

“Digital displays bring the game-day environment to life, and these LED upgrades will equip our ballpark with the very best of stadium videoboard technology. We are fortunate to have the industry leader right here in Twins Territory and cannot wait for our fans to experience these incredible new LED boards.”

Reece Kurtenbach, president and chief executive of Daktronics, added: “The upgrade to Target Field’s LED technology will be exceptional and enhance the experience at every event.

“We’ve been proud to work with the Minnesota Twins for more than 20 years and extending this partnership is something we greatly value here at Daktronics. Our local factory in Redwood Falls, Minnesota, and Brookings, South Dakota, will be assembling products for this in-state partner, something that brings pride to many of our employees, and we’re extremely excited to see this project come to life in 2023.”