Sports and entertainment experience company Levy UK + Ireland has launched a new offering to the market, aided by the formation of a joint venture with long-term design and build associates, Benchmark.
BUILT by Levy is envisioned as a multi-disciplined service solution that gives venues the advantage of experts under one umbrella to reimagine food and drink spaces. Multi-disciplinary components include consultancy, project deployment, tech solutions, brand vision and development, design, build, data insight and analytics reporting.
BUILT by Levy creates two new positions which will see current Levy UK+I commercial director, Rak Kalidas, head up the division as managing director. Michail Fragkiadakis will take up the role of creative and technology director.
Over the last nine years, Kalidas has played a key role in the fan experience revolution, resulting in breakthroughs including the first frictionless kiosk in Europe at King Power Stadium, home of Premier League football club Leicester City.
Kalidas was also part of a team which collaborated with National Theatre and KERB to reinvent the iconic London venue to appeal to a wider audience through its food and drink offer and introduction of street food.
Once mapped out, Levy states BUILT can deliver design and implementation from concept to operational delivery. Its expert project managers will look after every aspect of stakeholder relations and operations, from large-scale mobilisations to smaller projects. Levy stated this is best illustrated with the complete transformation of the first floor of Newbury Racecourse’s Berkshire Stand, which creates tiered experiences within one space.
BUILT also offers an integrated team of experienced marketeers and creative minds to help clients bring brand visions and developments to life. A continuous deep dive into data trends also seeks to ensure venue specific opportunities are maximised all-year round.
Levy said the collaboration with design and build specialists, Benchmark, was an “obvious choice” for the new venture. Formed in 2008, Benchmark has worked closely with not only Levy, but other Compass Group UK & Ireland divisions. Over this time, Levy UK+I said it has developed a “trusted partnership” with managing director, Stephen Jefferies, and his management team, who will continue to lead the business long-term.
Kalidas said: “Our clients have seen us as much more than just a caterer for many years. Understanding and improving the experience is what we do. Our consumer-first strategies and game-changing experiences maximise fan wants with commercial needs.
“By bringing these complementary components and expertise under the BUILT by Levy banner, we can now offer sports and entertainment venues the ability to work with a single partner which innovates in technology, design, brand, and user experience.
“Our aim is to deliver unforgettable experiences, with increased customer satisfaction, solving solutions utilising state-of-the-art data and insight.”
Jefferies added: “Benchmark is at the forefront of an ever-changing interior design industry, so we’re really thrilled to be part of BUILT by Levy, another forward-thinking business. We can’t wait to transform more sports and entertainment venues, delivering award-winning facilities for Levy customers to enjoy.”
Levy UK+I entered into a partnership with Championship football club Swansea City earlier this month.